Summary

Citizens Bank, one of the nation’s oldest and largest financial institutions, provides an integrated experience with seamless mobile and online access.

In alignment with new company-wide brand standards, we strategically collaborated to encourage primary banking behaviors.

Our design centered on a unified goal: empowering customers, colleagues, and communities to reach their full potential.

By enhancing education around Citizens’ comprehensive offerings—including banking, lending, savings, wealth management, and small business solutions—we helped customers make informed financial decisions.

Today, Citizens’ refreshed customer experience fosters deeper, higher-value relationships across all banking platforms, strengthening connections with customers at every touchpoint.