Summary

Citizens Bank is one of the nation’s oldest and largest financial institutions, providing an integrated experience that includes mobile and online access.

Aligning with new company-wide brand standards, we strategically partnered to drive primary banking behaviors.  

Our new design followed a centralized goal: to help customers, colleagues, and communities reach their potential.

Through better education of products and services–customers learned about Citizens full range of banking, lending, savings, wealth management, and small business offerings.