Summary

Headquartered in Tokyo, Japan, Sony is one of the most comprehensive entertainment companies in the world. We began with a clear objective to improve the Sony Experience by leading creative toward a new concept–Power Sales.

Through Power Sales, Sony Reward members received access to the same prices and rebates as authorized Sony retailers. By spending more, the consumer earned more points to redeem for future purchases of Sony products, thus increasing sales and customer retention.

We reached buyers through multi-device capable messaging and an updated web presence, enabling customers to learn more about Sony products and benefit fully from their membership.

‍

‍