Summary

Aligning with Hewlett Packard’s vision to create technology that improves lives everywhere, we crafted campaigns designed to captivate consumers and elevate HP’s creative identity.

We developed and refined visually engaging, user-friendly layouts to help customers confidently choose the right HP products.

By incorporating innovative animations, we inspired deeper consumer interaction, driving exploration and purchases while boosting the performance of surprise offers.

As the lead designer on-site in San Francisco, I ensured each layout embodied HP’s innovative spirit while delivering measurable results. The work not only enhanced consumer engagement but also reinforced HP’s position as a leader in both technology and design-driven storytelling.